Ambient Industries Raises Additional Round of Funding from Amadeus and Eden Ventures for Flook, the Location Browser

Ambient Industries Raises Additional Round of Funding from Amadeus and Eden Ventures for Flook, the Location Browser










SAN FRANCISCO, CA and LONDON, U.K. (PRWEB) February 1, 2010

Ambient Industries (http://www.ambientindustries.com), announced today that it has closed an additional round of funding led by the Amadeus Capital Partners and Eden Ventures. The capital infusion will be used for expansion and to increase development capability.

“We have attracted loyal users who find that discovering and sharing the world around them with flook is a refreshing and creative change from other me-too location-based mobile applications” said Ambient Industries’ co-founder Roger Nolan. “Users are excited to discover quirky recommendations that they wouldn’t find in the guide books – and just as excited to express their creative side by creating flook cards sharing their own local secrets. Flook’s competitive aspect allows users to take part in a real competition of skill, and to feel a genuine sense of accomplishment when their score increases.”

“We have seen so much potential realized from Ambient Industries and flook,” said Will Dawson, partner Amadeus. “We can’t wait to see how flook will continue to grow and to discover new ways in which people will use it. We see Ambient Industries in a unique niche where the discovery is more important than search, and creativity more important than simplistic game-playing.”

“We see many investment opportunities in mobile applications, but flook hits a sweet spot of creativity, discovery and location that no other companies have,” said Peter Jones, partner at Eden Ventures.

A video demo of flook is available here: http://flookblog.wordpress.com/2009/11/19/flook-sneak-peek-video/

ABOUT AMBIENT INDUSTRIES

Ambient Industries is a mobile software company founded by Roger Nolan, Jane Sales, Tristan Brotherton and Dave Jennings.

Nolan and Sales both worked at Psion, where they were responsible for the communications layer and the kernel, respectively. Their code was the foundation of the codebase that became Symbian OS and that still runs in millions of phones today. Jennings worked at the Parkes Radio-Telescope in Australia, was the first technical hire at Play.com and chief architect for Tigerex before joining Nolan at Sonopia. Brotherton founded FluidHR, which produced the U.K.’s first online staff screen software platform and building software, before joining ROO Media/KIT Digital.

Ambient Industries is based in London and San Francisco. The company is funded by Amadeus and Eden Ventures. For more information, visit http://www.ambientindustries.com.

ABOUT AMADEUS

Amadeus Capital Partners is one of Europe’s leading technology venture capital firms. Since its inception in 1997, the firm has backed over 60 companies in industries that include communications and networking hardware and software, cleantech, medtech, computer hardware and software, media, and e-commerce. Amadeus has £473m under management. Global businesses built by Amadeus include CSR plc (LSE:CSR), the leading producer of single chip bluetooth radios for short range connections, and Solexa Ltd, the developer of next generation genetic analysis systems, merged into Illumina, Inc. (ILMN) to create the world-leader in gene-sequencing technology.

The Amadeus and Angels Seed Fund (AASF), focuses on seed stage technology companies with a base in the UK. AASF is jointly funded by Amadeus, Capital for Enterprise Limited [BERR], business angels and private investors. AASF has access to proprietary, high-quality deal flow, complemented by the discipline of a large VC fund and the expert knowledge of business angels. For more information, please visit http://www.amadeuscapital.com

Amadeus Capital Partners Ltd is authorised and regulated by the Financial Services Authority.

Registered office: Mount Pleasant House, 2 Mount Pleasant, Cambridge CB3 0RN, UK. Registered in England no: 3392685

ABOUT EDEN VENTURES

Eden Ventures invests in technology companies in the telecommunications software, enterprise software, SaaS, digital media, e-commerce, internet, social media and mobile sectors in Europe.

As serial entrepreneurs, Eden’s partners bring the highest levels of expertise in building early stage technology companies. As seasoned investors, Eden’s partners bring a strong investment track record, offering potential for high returns in this exciting sector.

Eden adds significant sales & marketing, organizational and financial focus and capabilities to the existing inherent technology value of its portfolio members.

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More Ambient Expression Press Releases

Ambient Design releases ArtRage on iPad for Artists on the Go

Ambient Design releases ArtRage on iPad for Artists on the Go











ArtRage Painting on iPad (By Artist: Bo Paweena)


San Francisco, CA (Vocus) October 14, 2010

Ambient Design Ltd. released ArtRage™ for iPad, which takes the award winning technology of the desktop versions and packages it into a creative, artistic experience tailor-made for the iPad.

ArtRage provides the highly satisfying experience of actually painting with oil or watercolors. It provides oil paints that smear and blend on the canvas, watercolor strokes that merge to create soft, wet gradations, and each different tool interacts on the screen as it would in traditional art studios. The iPad user interface allows artists of all levels to unleash their creativity and to spontaneously draw, sketch, and paint on the iPad in a wide range of artistic styles.

“We went for a no compromise approach to achieve a highly optimized drawing and painting experience for ArtRage on the iPad,” said Andy Bearsley, Ambient Design’s Co-Founder and Technical Director. “ArtRage for iPad gives the user the feel of painting with real paint and wet watercolors, as well as industry-standard blend modes on tools and layers.”

Classically trained artists will readily adapt to the intuitive user interface of digital versions of their tools like pencil, chalk, watercolor and oils, paint tubes, palette knife and airbrush, as well as customizable canvas and paper. Children, K-12 students, and aspiring artists can feel comfortable getting started with painting and drawing with familiar tools. Files can be swapped with desktop versions of ArtRage on Mac and Windows for additional professional features and collaboration.

“The quality of paint representation and ArtRage’s ability to perfectly replicate impasto is uniquely realistic”, said Barbara Lietzow, San Francisco-based painter and visual communications expert. “ArtRage on the iPad allows me to work both in the studio and on the go to further explore new sculptural painting techniques.”

The desktop versions ArtRage 3 Studio and Studio Pro contain all features of the iPad version], along with additional tools such as stencils, rulers, stickers, sticker spray, glitter tools, custom color palettes and more. ArtRage is available on Windows and Macintosh, and it supports Wacom tablets and Interactive White Boards (IWB). ArtRage 3 Studio is also optimized for the new popular Windows 7 multi-touch screens.

“Once you experience ArtRage, you cannot live without it anymore”, says Sarah Brody, Principal at Sarah Brody Design, a Silicon Valley-based, human interface design consultancy. “Now I will never miss an opportunity to express myself artistically with my iPad with ArtRage installed on it. With ArtRage you can almost smell the paint and feel the paper’s texture.”

In addition, photo files can be imported and converted into paint, reworked in oil or watercolor or serve as reference images while drawing. With its image tracing capabilities, ArtRage can select colors automatically for every new stroke. The ArtRage family of software products provides an affordable electronic canvas with a range of tools, colors, and palettes never seen before while maintaining the art studio experience familiar to artists, hobbyists, and casual painters.

ArtRage for iPad is available for US$ 6.99 at the Apple iTunes Store.

About Ambient Design Ltd.

Ambient Design Ltd. is a New Zealand-based global software development and publishing firm, specializing in creative applications and user interfaces for artists of all ages and all levels of competency: professionals, hobbyists and students. The principals have over 40 years experience in combining complex image processing algorithms with an easily accessible user experience. Ambient Design Ltd. was founded in 2000 by Andy Bearsley and Matt Fox-Wilson, formerly of MetaCreations, the developer of Painter, Bryce and Kai’s Power Tools. Ambient Design’s products are available in 12 languages and have been downloaded over 10 million times.

To learn more about Ambient Design and ArtRage and buy the desktop versions of ArtRage, please visit: http://www.artrage.com.

Additional Resource Links:

ArtRage for iPad main page: http://www.artrage.com/artrage-ipad-main.html

ArtRage for iPad features: http://www.artrage.com/artrage-ipad-features.html

Media Contact:

press(at)artrage(dot)com

ArtRage, Ambient Design and the BrushMan logo are trademarks of Ambient Design Ltd. All other trademarks are property of their respective owners.

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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







Find More Ambient Expression Press Releases

Ambient Design Sponsors Inaugural iAMDA Mobile Art Conference

Ambient Design Sponsors Inaugural iAMDA Mobile Art Conference











ArtRage for iPad App Painting – Nelson’s Starwars Boy (Artist: Bo Paweena)


New York, NY (Vocus) October 23, 2010

Ambient Design Ltd. is sponsoring the first annual MobileArtCon at NYU ITP (Interactive Telecommunications Program) at the Tisch School of the Arts, October 22-25, 2010 in New York, NY. Organized by the iAMDA (International Association of Mobile Digital Artists), the conference is bringing visual artists, designers, musicians and app developers together from around the world to discuss art and music created on handheld touchscreen devices (iPhones/iPads, etc.) from a creative, technical and historical perspective. The event features artist presentations, app demonstrations, and forums by app developers.

“It is a delight to see Artrage on the iPad. I come from a more traditional media background, so this app suits my creative process perfectly. This app takes fingerpainting to the next level, you wouldn’t imagine real paint emulation like this to be possible on the iPad. That is why we are so excited to have Ambient Design support MobileArtCon!” said Mia Robinson, Co-Founder iAMDA.

The event follows upon the recent update for ArtRage™ for iPad app by Ambient Design Ltd. ArtRage for iPad takes the award winning technology of the ArtRage desktop versions and packages it into a creative, artistic experience tailor-made for tablet computers.

“We went for a no compromise approach to achieve a highly optimized drawing and painting experience for ArtRage on the iPad,” said Andy Bearsley, Ambient Design’s Co-Founder and Technical Director. “ArtRage for iPad brings the user a real paint feel with wet watercolors, as well as industry-standard blend modes on tools and layers.”

ArtRage provides the highly satisfactory experience of creating with digital watercolors along with a broad selection of other digital art tools. It has digital oil paints that realistically smear and blend on the canvas and watercolor strokes that merge to create soft, wet gradations. Each different tool interacts on the on-screen digital canvas the way it does in traditional art settings. The iPad user interface allows artists of all levels to unleash their creativity and to spontaneously draw, sketch, and paint.

“Once you experience ArtRage, you cannot live without it anymore,” says Sarah Brody, Principal at Sarah Brody Design, a Silicon Valley-based, human interface design consultancy. “Now I will never miss an opportunity to express myself artistically with my iPad with ArtRage installed on it. With ArtRage you can almost smell the paint and feel the paper’s texture.”

Classically trained artists will readily adapt to the intuitive user interface of the digital versions of their tools like pencil, chalk, watercolor and oil brush, paint tubes, palette knife and airbrush, as well as canvas and paper. Children, K-12 students, and aspiring artists are comfortable getting started with painting and drawing. Files can be swapped with desktop versions of ArtRage on Mac and Windows for additional professional features and collaboration.

The desktop versions ArtRage 3 Studio and Studio Pro contain all features of the iPad version, along with additional tools such as stencils, rulers, stickers, sticker spray, glitter tools, custom color palettes and more. ArtRage is available on Windows and Macintosh, and it supports Wacom tablets and Interactive White Boards (IWB). ArtRage 3 Studio is also optimized for the new popular Windows 7 multi-touch screens.

In addition, photo files can be imported and converted into paint, reworked in oil or watercolor or serve as reference images while drawing. With its image tracing capabilities, ArtRage can select colors automatically for every new stroke. The ArtRage family of software products provides an affordable electronic canvas with a range of tools, colors, and palettes never seen before while maintaining the art studio experience familiar to artists, hobbyists, and casual painters.

For the duration of the conference – October 22nd through the 25th, 2010, ArtRage for iPad is available for the promotional price of US$ 3.99 as compared to its normal price of US$ 6.99 at the Apple iTunes Store.

About iAMDA

The International Association of Mobile Digital Artists promotes and supports artists who utilize mobile digital media to create art ranging from paintings, photography, mixed media and music. Media includes cellphones, mobile tablets (ie. iPods/IPads), mobile graphic tablets or any other mobile wireless device(s). The organization is committed to supporting these artists through the development of educational resources, programs, workshops, conferences, and promotional events (ie, group exhibitions). For more information on iAMDA, please visit: http://www.iamda.org.

About Ambient Design Ltd.

Ambient Design Ltd. is a New Zealand-based global software development and publishing firm, specializing in creative applications and user interfaces for artists of all ages and all levels of competency: professionals, hobbyists and students. The principals have over 40 years experience in combining complex image processing algorithms with an easily accessible user experience. Ambient Design Ltd. was founded in 2000 by Andy Bearsley and Matt Fox-Wilson, formerly of MetaCreations, the developer of Painter, Bryce and Kai’s Power Tools. Ambient Design’s products are available in 12 languages and have been downloaded over 10 million times.

To learn more about Ambient Design and ArtRage and buy the desktop versions of ArtRage, please visit: http://www.artrage.com.

Additional Resource Links:

ArtRage for iPad Main Page: http://www.artrage.com/artrage-ipad-main.html

ArtRage for iPad Features: http://www.artrage.com/artrage-ipad-features.html

Media Contact:

press(at)artrage(dot)com

ArtRage, Ambient Design and the BrushMan logo are trademarks of Ambient Design Ltd. All other trademarks are property of their respective owners.

###









Attachments




















Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.